Calling All App Developers: NeoMedia Makes QR and Mobile Barcode Scanning More Accessible with Updated NeoReader® SDK
Brands and retailers can now better engage with consumers with in-app barcode scanning capabilities
Boulder, CO, February 20, 2013 – NeoMedia
(OTC BB: NEOM), the pioneer in global mobile barcode management solutions,
today unveiled an updated Software Development Kit (SDK) for its QR and mobile
barcode reader application, NeoReader®. Application
developers, brands and retailers that are striving to engage with customers by
including barcode scanning functionality into application(s), can now very
quickly get access to NeoReader’s SDK for evaluation purposes. Free shareware
SDKs may be appropriate for start-ups or beta apps, however leading brands that
are dedicated to high quality customer engagement via mobile, require a robust
SDK to build a rich application that improves the user experience and increases
believe that it is important to have a high quality, cost effective SDK for
mobile barcode implementations to continue driving global adoption of QR and
mobile barcodes,” said Laura Marriott, Chief Executive Officer of NeoMedia
Technologies. “In-app barcode scanning capabilities are critical to keeping
consumers within the application and creating dynamic brand interactions.”
the world’s leading barcode and QR reader, was initially developed for the
industrial sector to address difficult scanning conditions with poor quality
images, and enables a higher quality and consistent experience for every implementation,
regardless of industry. NeoReader is now installed on approximately 30 million
devices and is available in all app stores including Apple App Store™, Google
Play™, Nokia Ovi Store, BlackBerry App World™ and Windows® Marketplace.
SDK is used around the globe by hundreds of thousands of customers who rely on
its superior reading distance, reliability and image scanning quality.
NeoReader SDK barcode support includes: QR,
Data Matrix, Aztec, EAN/UPC, Code 39 and Code 128 (other symbologies such as PDF417
are available on request). Features of
the SDK include: omni-directional code reading, native decoding engines, rich
code parser module, modular approach and much more.
SDK is available for iOS (supports iPhones, iPods and iPads) and Android (smartphones
and tablets). NeoReader also supports enterprise
Blackberry implementations with COD and ALX files and Symbian with SIS and SISX
files. NeoReader SDK is available for a
free 30 day evaluation at http://www.qode.com/neoreader/sdk.
Technologies, Inc. is the pioneer in QR and mobile barcode technology and
infrastructure solutions that enable the mobile barcode ecosystem worldwide.
Its solutions have transformed approximately 30 million mobile devices with
cameras across 193 countries into barcode scanners, enabling a range of
practical and engaging applications.
With its suite of products, services and extensive IP portfolio,
NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode
solution. NeoMedia’s current customers include international brands, agencies
and handset manufacturers. The company
also has a growing portfolio of patent licensees including Microsoft and Kraft
Foods Group, Inc. Learn more at www.qode.com or one of our online
destinations: LinkedIn, Twitter, and, Pinterest.
For PR inquiries, please contact:
Kyla Ruane / Marki
Conway, +1 617 502 4300