Dean Wood to Lead NeoMedia Sales Efforts

Dean Wood to Lead NeoMedia Sales Efforts

Atlanta, March 4, 2009- NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, today announced that Dean Wood, former Commercial Vice President at ShoZu Ltd, has joined the company as Vice President of Business Development.

Wood brings a wealth of internet, service provider and mobile sector experience to NeoMedia, having spent the last 10 years specializing in converged web/mobile software and services. He will be responsible for driving business development and sales activities at the company, helping educate the market and drive interest in 2D barcoding solutions within the mobile operator, handset manufacturer, and advertising communities across the globe.

“I am thrilled to be joining NeoMedia at such an exciting time for the company and the mobile barcoding industry in general,” said Wood. “Now that the ambiguity related to our patent situation has been resolved, the industry can move forward and I am sure we will begin to see 2D barcodes appearing everywhere on a daily basis. NeoMedia gives brands a fast, accurate and measurable form of interaction with consumers and I cannot wait to get started to help position the company as the leader in mobile barcode solutions.”

Most recently, Wood was responsible for securing strategic partnership and licensing deals with social media sites, media companies, mobile operators and handset manufacturers at ShoZu, the leading mobile social media service. Prior to this, Wood was Director of Mobile and Devices at Macromedia, where he was responsible for driving sales and strategic partnerships within the operator, handset manufacturer and consumer electronics sectors.

Commenting on Woods’ appointment, Iain McCready, CEO at NeoMedia Technologies said: “I have no doubt that Dean’s enthusiasm, dedication and in-depth knowledge of our industry will help NeoMedia develop a rich partner ecosystem and open new revenue opportunities for brands, operators, handset manufacturers and advertising agencies. We are delighted to have him on board and I look forward to working closely with him as our business develops."

About NeoMedia Technologies: NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.

The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.

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