Gavitec AG-mobile digit becomes NeoMedia Europe AG
Newly Aligned Company Positions for Growth Globally
Atlanta, Georgia and Aachen, Germany, June 17, 2009: NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, today announced that their wholly owned German subsidiary, Gavitec AG - mobile digit, has been renamed under the NeoMedia banner. The new entity will serve as NeoMedia’s European headquarters and will be called NeoMedia Europe AG.
Gavitec has been a leader in developing mobile ticketing/couponing technologies and state-of-the-art barcode scanning hardware. Their industrial grade code reading applications have provided a strong foundation for NeoMedia’s foray into barcode reading products for consumers. Together with NeoMedia’s complete portfolio of mobile barcode management products, the two companies provide an end-to-end system to leverage mobile barcoding technology in the marketplace.
“As the mobile barcode industry gains momentum, we felt it was important to establish a clear identity for the company. It was time to unite these two complimentary businesses into one identifiable company and brand that stands for the best in mobile barcode technology,” said Iain McCready, CEO of NeoMedia. “Unifying under the NeoMedia banner removes confusion and better positions us for growth in a global industry.”
“I am proud of what Gavitec has accomplished, but as we’ve grown together with the NeoMedia business it just made sense to integrate operationally at all levels. Changing the name was the culmination of our efforts to build an innovative and highly effective international business. NeoMedia was the right moniker for a global company focusing on leveraging the mobile channel to reinvigorate traditional media,” stated Dr. Christian Steinborn, formerly CEO of Gavitec and now CEO of NeoMedia Europe AG.
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About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
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