Guide to Mobile Barcode Campaign Implementation Launched

Guide to Mobile Barcode Campaign Implementation Launched
New whitepaper from NeoMedia advises marketers how to achieve campaign success with mobile barcodes


Atlanta, February 28, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced the publication of the latest whitepaper in its educational series. ‘How to Create a Mobile Barcode Program’ is a thorough examination of everything that brands and marketers need to know and consider when implementing a mobile barcode campaign, from an overview of the ways in which mobile barcodes can be utilized to how to plan for and achieve successful campaign performance. The whitepaper includes advice on choosing the right mobile barcode partner, collateral design and campaign incentives for the consumer, as well as real world examples of great implementations.


“Mobile barcodes are poised to become a dominant cross media campaign element, ushering in a new era of interactivity and one-to-one dialogue with the consumer.  When executed correctly, mobile barcodes become an enabler to unlock a relevant, dynamic, and interactive experience,” said NeoMedia CEO Laura Marriott. “Ensuring a good consumer experience, with every scan, will be vital for the continued growth and adoption of this essential mobile media element, so we feel it is essential to provide the how to’s for putting a mobile barcode-enabled campaign together.”


The whitepaper, available to download from, is the accumulation of NeoMedia’s expertise and knowledge as market leaders in mobile barcode scanning solutions and intellectual property. It is the second in a planned series of whitepapers aimed to educate brands and marketers worldwide, and follows on from the publication of ‘2D Barcodes – The Definitive Guide’ in November 2010; a comprehensive whitepaper exploring the evolution of 2D barcodes and the different variations available in the market today.




About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at

For more information please contact:

Jen Hibberd / Ryan Waters
+44 207 751 4444