Imagine and NeoMedia Announce Partnership to Drive Innovative Mobile Barcode Campaigns

Imagine and NeoMedia Announce Partnership to Drive Innovative Mobile Barcode Campaigns

London & Atlanta, October 19th, 2010 - Today Imagine Worldwide limited, the leading global technology sales representation company, announced the first of several upcoming global sales deals with NeoMedia Technologies, Inc.

“We are pleased to offer advertisers, and their agencies, a suite of mobile solutions to put mobile at the heart of their digital strategy. In addition, we can now use the mobile channel to offer an additional level of accountability to advertising campaigns,” said Pratick Thakrar, Managing Director of Imagine Worldwide.

The partnership with NeoMedia Technologies Inc. the global leader in mobile barcode scanning solutions enables Imagine to utilize its NeoSphere™ barcode creation system to effectively manage mobile barcode campaigns globally.

“Within the mobile arena, advertisers continue to search for effective and scalable solutions. By partnering with Imagine Worldwide we will reinforce the ease, convenience and simplicity of 2D barcode technology and deliver unparalleled opportunities,” said Laura Marriott, Acting CMO and Board member, NeoMedia. “NeoMedia’s growing ecosystem of partners demonstrates our continued progress and commitment to driving the 2D barcode market forward.”

”This partnership represents a solid foundation for Imagine’s service offering and enables us to provide advertisers and their agencies, with leading technology solutions to deliver both reach and engagement with their target audiences,” said Pratick Thakrar.

Imagine will be announcing further partnerships in the coming weeks.


About Imagine Worldwide Ltd.
Imagine is a new and exciting sales company representing emerging technology companies, with a focus on mobile. Imagine was established in February 2010, and have offices in London, Sydney and will have US early 2011.

Imagine represents a wide array of mobile technology providers and looks to bridge the technology gap by acting as a one-stop sales shop for clients.

Our partners comprehensively cover the fields of 2D barcodes, online moderation and facilitation, application development, mobile sms/couponing, creative (including content development), mobile landing pages and ROI analytics.

With over 30 years advertising experience, the management team at Imagine offers an innate understanding when it comes to delivering both reach and engagement for clients.

For further enquires please contact the Imagine team at: or call them on +44 203 091 3118 or visit us at

About NeoMedia
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at