Media Advisory- NeoMedia to Participate in Mobile Barcode Ecosystem, Trials, Sponsored by Neustar
BARCELONA, SPAIN, February 15, 2010 – NeoMedia Technologies, Inc. (“NeoMedia”) (OTCBB: NEOM) the global leader in mobile barcode solutions, today announced its participation in the upcoming Mobile Barcode Interoperability trial.
The trial is being led by Neustar, inc. (“Neustar”) and will demonstrate the power of mobile barcode advertising. NeoMedia will provide relevant portions of its Barcode Ecosystem patent portfolio and will be among the companies providing a mobile barcode advertising campaign platform, to support the trial. NeoMedia is also currently supporting live 2D barcode demonstrations at Mobile World Congress, in Barcelona, Spain, an annual event organized by the GSMA (Groupe Spéciale Mobile Association), broadly considered the world’s most important and well-attended annual mobile technology and applications trade show.
More information is available on Neustar’s Press Release.