Nellymoser and NeoMedia announce a complete solution for migrating from Microsoft Tag to other activation technologies
http://www.businesswire.com/news/home/20131212006124/en/Nellymoser-NeoMedia-Announce-Complete-Solution-Migrating-Microsoft
BOSTON,
MA – December 12, 2013 – Nellymoser
and NeoMedia
Technologies, Inc. (OTC BB: NEOM) announced today a
solution that will allow a seamless migration from Microsoft Tag (“Tag”) to
other forms of mobile activations such as QR codes, watermarks, and image
recognition (IR). Similar to QR codes, Microsoft Tag is a technology for
triggering activations from traditional or digital media, including print.
Since Tag is being discontinued by
Microsoft, customers looking for new or alternative solutions to migrate their
codes now have a choice. Microsoft Tag, which held an 84% market share in the
Top 100 magazines in 2010, has been eclipsed by QR codes, which comprised 68%
of all mobile activations in 2012.
The
joint solution by Nellymoser and NeoMedia presents brands, publishers, and
agencies with options to migrate from Tag to a wide range of activation
technologies such as QR, other 2D codes, or watermarks. The migrated content
can be scanned with the free NeoReader® app or a branded companion app using a
built-in universal scanner. Robust analytics and end-to-end client-specific
options are some of the joint solution’s benefits. Incentive offers are in
place until March 31, 2014.
“Nellymoser has been the go-to
company for innovative print to mobile experiences driven straight-off-the page
for both magazine editorial programs and advertising,” said Laura Marriott,
Chief Executive Officer of NeoMedia. “Our partnership - between two of the
industry’s pioneers and leaders in mobile marketing - allows us to offer a complete
solution based on best practices gathered from both companies’
expertise.”
“Neomedia is one of the earliest QR
companies with the most complete 1D and 2D scanning capabilities. Their large
services install base is backed by solid IP ownership," said John
Puterbaugh, EVP and Chief Digital Officer of Nellymoser. “Together, the
companies offer publishers easy-to-implement and market-proven solutions for
moving beyond Microsoft Tag.”
About NeoMedia
NeoMedia
Technologies, Inc. (http://www.qode.com)
is the
pioneer in QR and mobile barcode technology and infrastructure solutions that
enable the mobile barcode ecosystem worldwide. Its solutions have transformed
approximately 40 million mobile devices with cameras across 193 countries into
barcode scanners, enabling a range of practical and engaging
applications.
About Nellymoser
Nellymoser (www.nellymoser.com), a mobile marketing and technology
company founded in 2000 and headquartered in Boston, creates mobile companion
apps and cross-media campaigns. These campaigns are triggered using smartphones
via multiple activation points placed in editorial content, advertisements or
on product packaging. The result is instant multimedia, interactive and
up-to-date content designed to deliver consumer engagement, foster brand
loyalty, and drive revenue for clients. Nellymoser’s customers include leading
publishers, retailers, and brand advertisers.
Contact Information:
Nellymoser
Jennifer
Bergin, Vice President Marketing
(212) 782-7857
jennifer.bergin@nellymoser.com
NeoMedia
Candace
Vadnais, Public Relations
press@qode.com
###
