NeoMedia and Samsung Italy Drive the Next Phase of Enterprise Mobility

NeoMedia and Samsung Italy Drive the Next Phase of Enterprise Mobility

Collaboration between market leaders brings mobile barcode scanning technology to businesses in Italy

Atlanta, September 13, 2010 – NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, and Samsung Electronics Italy, Italian subsidiary of Samsung Electronics, a global leader in digital media and digital convergence technologies, announced today their plans to collaborate on delivering mobile enterprise services to customers throughout Italy. The partnership will see the NeoReader™ Enterprise application pre-loaded in Samsung’s Omnia II devices bringing the power of mobile barcode technology to businesses and consumers alike. NeoMedia and Samsung Electronics Italy will also begin an assessment phase with the aim to have NeoReader pre-installed across all Samsung platforms giving enterprises the choice and flexibility they want and offering consumers a rich and more interactive mobile experience. 

In the first instance, the solution has been adopted by a leading train operator, as part of its ticket checking process. A ticket code is printed on paper tickets which are then scanned and transferred by the NeoReader Application for processing by the ticket checking application. 

"This is a great application for 2D barcode technology and is testament to its flexibility and application in numerous fields. As a company, Samsung continues to be at the forefront of mobile advancements and, in collaboration with NeoMedia, we look forward to bringing cutting edge solutions to our enterprise customers," said Antonio Bosio, Products and Solutions Directors Telecom Division at Samsung Electronics Italy. “We see great potential in the mobile barcode market and are keen to work with NeoMedia to deliver the benefits of mobile barcode technology to businesses and consumers in Italy.” 

The NeoReader application is an individual custom-built mobile barcode solution that leverages the ability to read 1D and 2D barcodes with the built-in camera. The mobile phone can then be used in a number of various enterprise applications for example to “track and trace” data, products, and services but also for field force management, quality control, insurance damage or loss reporting. NeoMedia’s solution combines the best features of mobility, communications and task functionality whilst empowering mobile workforces. 

“We are very excited to be working with Samsung Italy, a global leader in mobile communications. NeoMedia recognises mobility as a critical element of the enterprise, and we are committed to building innovative barcode applications for this market,” said Laura Marriott, acting CMO and board member, NeoMedia. “Our collaboration with Samsung is an important step towards boosting the development and adoption of mobile barcode solutions in Italy.”

About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions. 

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base. 

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at  

About Samsung Electronics Co. Ltd.: Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

For more information please contact:

NeoMedia Camellia Zarbhanelian / Ryan Waters 
+44 207 751 4444