NeoMedia Driving Mobile Barcode Innovation & Market Development in Scandinavia

NeoMedia Driving Mobile Barcode Innovation & Market Development in Scandinavia

NeoMedia, Mobiento & MORE Mobile Relations sign agreements to bring mobile barcode capabilities to their global brand clients Atlanta;

Stockholm; April 22, 2010 – Mobile barcodes will play a greater role in mobile marketing in Scandinavia thanks to new strategic agreements from NeoMedia Technologies, Inc. (“NeoMedia”) (OTC BB: NEOM). Mobiento and MORE Mobile Relations, mobile marketing agencies and market leaders, have each signed strategic business agreements with NeoMedia™. The agreements will see the agencies bring NeoMedia’s mobile barcode technology to their respective customers in Scandinavia and around the world.

“We are supportive of these partnership agreements to help further drive the creation of the mobile barcode industry in Scandinavia and world-wide and look to the Scandinavian region to lead global barcode innovation through these partners.” said Robert Westin, Media Business Development Manager, Sony Ericsson. In December 2009, NeoMedia announced its partnership with Sony Ericsson for pre-loading the NeoReader™ client on Sony Ericsson devices.

“Brands are investing in mobile marketing services and we believe that the time has come for a serious approach to mobile barcoding,” said Martin Edwall, Managing Director – MORE Mobile Relations. “We have chosen the partner with the most compelling offering - NeoMedia.”

“As a creative mobile agency, our clients are seeking innovation and creative solutions for their mobile marketing activities. We believe mobile barcodes are a very interesting alternative to other mobile response mechanisms.” said Fredrik Oscarson, Co-founder and Creative Director of Mobiento.

NeoMedia’s mobile barcode capabilities will be a key part of the new partners’ mobile marketing services. Both MORE and Mobiento will incorporate the NeoSphere™ code creation and management services into their offerings. The services make it easy to build freestanding mobile barcode campaigns or include mobile barcodes in integrated campaigns.

“We are empowering the creative teams of these agencies to use mobile barcodes to interact with consumers in new and creative ways,” said Iain McCready, CEO of NeoMedia. “The Scandinavian region represents one of the most advanced mobile markets in Europe, and we are excited to add these two new partners to the ecosystem.”

NeoMedia is a leader in perpetuating open standards and interoperability among mobile operators around the world. Through contributions to the expanding mobile barcode ecosystem, the company enables worldwide campaigns with extensive reach for global brands.

About NeoMedia NeoMedia is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The platform consists of NeoReader (our universal mobile barcode reading software) and NeoSphere (our barcode management system). Learn more at

About Mobiento Mobiento is a leading mobile agency active within the field of mobile marketing since 2000 and recently appointed among the top three mobile agencies worldwide. From its headquarters in Stockholm and offices throughout Scandinavia, Mobiento works internationally with leading global and local brands. Mobiento has several times been awarded the industry’s most prestigious award, the Mobile Marketing Association (MMA) global awards, most recently for adidas in 2009. Learn more at

About MORE Mobile Relations More Mobile Relations is a Nordic venture dedicated to fulfilling the untapped potential of the mobile phone within the areas of targeted marketing and building of one-to-one relationships between enterprises and end-users. In a rapidly changing market More Mobile Relations develops actionable strategies to help customers succeed with mobile strategies that extend and complement their existing marketing mix. Learn more at


NeoMedia Rakhi Patel +1.678.638.0460, ext. 107

Mobiento Fredrik Oscarson +46 707 561537

MORE Mobile Relations Martin Edwall +46 733 818080