NeoMedia Europe Further Strengthens Mobile Barcode Adoption in Austria
Atlanta, October 27, 2009 – NeoMedia Europe AG, the leader in mobile barcode and scanning technology, continues to enjoy success across Austria and today announces the completion of three key projects, all with leading brands, across what is already Europe’s most advanced mobile market.
Dorbirner Messe, a leading organizer of trade fairs in Austria, first engaged with NeoMedia in the spring of 2009 when it used 2D codes in the promotional campaign for its spring exhibition “Frühjahrsmesse”. Following the success of this campaign, NeoMedia and partner Philipp (a mobile solution and services provider), have just completed the Autumn Fair in Dornbirn. The autumn project involved issuing all exhibitors their own 2D barcode linked directly to their personal mobile subpage. These barcodes were displayed across a wide range of media including transport; employee t-shirts; and regional print media.
Another successful partnership with Philipp has most recently seen NeoMedia provide 2D barcodes to the promotional materials of Die Grüne Alternative Vorarlberg, the Austrian Green Party. 2D barcodes displayed on billboards; print ads; and party brochures allowed the electorate to directly access further information on the green party during the regional elections that took place over the summer months. The party didn’t engage with mobile barcodes as a means to increase their share of the vote, but rather to demonstrate their use of innovative methods of connecting with the electorate.
Similarly seeking to demonstrate innovation, leading Austrian newspaper WirtschaftsBlatt was keen to explore how mobile barcodes could extend its readers experience of the paper while becoming an early adopter of the technology in the print media sector. Working with DIMOCO, NeoMedia demonstrated how a special compact edition of the paper (WirtschaftsBlatt Kompaktspezial) could be produced with 2D barcodes integrated into the pages that would allow the reader to access additional editorial and audio content, to suit their interests.
Speaking on the successful completion of the three projects, Dr. Christian Steinborn, CEO of NeoMedia Europe AG, said: “Austria already benefits from one of the most advanced mobile markets in Europe, and we have previously engaged with other leading brands here including Nokia, Mazda and Tele.ring on 2D barcode projects. The completion of three more projects further highlights Austrian businesses appreciation of the benefits to customer engagement that mobile marketing can provide.”
About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.
NeoMedia Media Relations Contacts:
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+44 (0) 20 7025 7500