NeoMedia gets personal with NeoReader geolocation feature

NeoMedia gets personal with NeoReader geolocation feature


Boulder, June 11, 2012 – NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, today announced the addition of geolocation functionality to its NeoReader®, Leitor Neo™ and Códigos Neo™ barcode-scanning applications. This update will allow NeoReader users the opportunity to customize their location settings so that NeoReader can deliver a more relevant and personal experience through each barcode scan.


By adding location to the NeoReader family, NeoMedia helps improve the consumer experience by delivering targeted information based on their location and provides meaningful insight to the brands based upon when and where the consumers engage. 


Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc., said, “By enabling location within our NeoReader family of products, our customers are now able to realize additional value and in many cases, reduce a step in their mobile interactions, through utilizing the NeoReader products.”


NeoReader’s mobile barcode-scanning software allows mobile users access to specific web content with one click by scanning a 1D or 2D barcode. Consumers can download the NeoReader software by accessing Apple App Store™, Google Play™, BlackBerry App World™, Nokia Store and Windows® Marketplace from their mobile device.  Leitor Neo and Códigos Neo are available in the app stores in the Latin American markets.  For more information visit




About NeoMedia:
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer mobile barcode solutions to their customer base. 
Learn more at or visit us at one of the following online destinations:


For PR inquiries, please contact NeoMedia’s PR team:
US: Matthew McCarthy / Caitlyn Keating, +1 617 502 4300
Europe: Pippa Melamet / Rebecca Carnie, +44 20 7751 4444