NeoMedia Launches Latest Generation of NeoSphere Barcode Management Platform
Sees 1800% Growth in Platform Usage for Marketing and Advertising Campaigns
Atlanta, March 15, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced the launch of the next generation of its class-leading barcode management platform, NeoSphere™. In 2011, usage on the NeoSphere platform has reached record highs, experiencing an 1800 percent growth rate since the same time period in 2010 and demonstrating the increased traction of mobile barcodes with brands, marketers, agencies and consumers alike.
NeoSphere offers brands, marketers and agencies a simple way of integrating 2D barcodes to make any media, such as product packaging, retail displays or publications, immediately interactive, relevant, targeted and measurable. This upgrade offers NeoMedia’s clients an enhanced user experience and additional functionality.
Leveraging NeoMedia’s industry-leading intellectual property portfolio in a variety of implementations, the improved platform management tools will allow brands, marketers and agencies to implement multiple codes in various creative executions; print, outdoor, online etc. to determine which channel or iteration is most effective. NeoSphere also offers:
- More efficient barcode handling and support for many more code types, including UPC, EAN, ISBN
- Enhanced user-friendly analytics and reporting – enabling meaningful and flexible charts to analyze a broader range of statistics for consumer’s interaction that commonly available.
“We are excited about the launch of the next generation of our barcode management platform, NeoSphere, which will not only give us more flexibility to add new features quickly but will also enable us to respond more quickly to customer requests, supported by our patents.” said Laura Marriott, CEO of NeoMedia.
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.