NeoMedia Launches NeoReader for Windows Phone 7

NeoMedia Launches NeoReader for Windows Phone 7


Atlanta, February 15, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced that their code-scanning software application for mobile phones - NeoReader™ - is now available for Windows Phone 7, transforming Windows Phone 7 devices into barcode scanners in order to seamlessly connect users to mobile content.


NeoReader bridges the gap between traditional and digital media, allowing users to access specific web content, real-time product or service information, download content or complete a mobile commerce transaction with one click.  There is no typing-in of long URLs, no scrolling through long lists of search results, no cumbersome mobile phone menus.


NeoReader is a universal barcode scanning application capable of reading standard 2D barcode symbologies (QR, Data Matrix, Aztec) as well as 1D barcodes, negating the need for users to download multiple barcode readers.


By installing NeoReader, Windows Phone 7 users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.  Windows Phone 7 users can easily download the NeoReader software to their phone by going to on their mobile browser or accessing the Windows Mobile 7 Marketplace applications store. For more information visit




About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at


NeoReader is developed by NeoMedia Europe AG, a wholly-owned subsidiary of NeoMedia Technologies, Inc. All references to NeoMediaTM included herein refer to NeoMedia Technologies, Inc and Subsidiaries, including but not limited to NeoMedia Europe AG.