NeoMedia Launches Upgraded NeoReader

NeoMedia Launches Upgraded NeoReader
Leading barcode scanning application now updated with direct consumption features and other improvements on all platforms

Boulder, March 8, 2012 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the pioneer in global mobile barcode management solutions, today announced the launch of the updated NeoReader® barcode-scanning software applications for Apple iOS, Android, BlackBerry, Symbian and Windows Phone 7 users. The upgraded apps are available now from the Apple App Store™, Android Market™ / Google Play ™, BlackBerry App World™, Nokia Store and Windows® Marketplace for users to transform their devices into barcode scanners and seamlessly connect to mobile content.


NeoReader bridges the gap between traditional and digital media, allowing all users with camera phones to scan both 2D and 1D code types in order to access specific web content, real-time product or service information, download content, or complete a mobile commerce transaction with one click.  Users no longer need to type in long URLs, scroll through long lists of search results or navigate cumbersome mobile phone menus.


Some of the new features that will enable users to enjoy the value and convenience of a rich and relevant interactive experience, wherever they encounter a mobile barcode, are:


  • Ability to send email, SMS and make phone calls directly by scanning appropriate codes
  • Redesigned user interfaces for simpler and improved navigation
  • Optimized graphics performance in viewfinder mode as well as enhanced autofocus and snapshot support
  • Faster 1D and 2D barcode scanning
  • New ‘copy to clipboard’ functionality for scanned codes


Consumers can easily download the NeoReader software to their phone by going to on their mobile browser or accessing their appropriate app store. For more information visit




About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer mobile barcode solutions to their customer base.


Learn more at or visit us at one of the following online destinations:



For PR inquiries, please contact NeoMedia’s PR team:
US: Matt McCarthy, +1 617 502 4358
Europe: Ryan Waters / Rebecca Carnie, +44 207 751 4444