NeoMedia Launches Upgraded NeoReader For BlackBerry

NeoMedia Launches Upgraded NeoReader For BlackBerry
New software enhancements ensure better quality experience


Atlanta, September 27, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced the launch of the updated NeoReader® barcode-scanning software application for BlackBerry®. This latest upgrade ensures the best quality experience for BlackBerry NeoReader users and is available via or from Blackberry App World™ - the BlackBerry applications store.


NeoReader transforms any device with a camera into a mobile barcode scanner, enabling consumers to read any standard 2D barcode, bridge the gap between traditional and digital media and take part in marketing campaigns, advertising initiatives, sweepstakes and / or ticketing initiatives as never before. NeoReader allows users to access specific web content, real-time product or service information, download content or redeem a mobile coupon with just one quick scan of a mobile barcode.  NeoReader is currently being utilized by over 16 million mobile consumers today.


“We are delighted to launch the improved version of the NeoReader software for BlackBerry. NeoMedia strives to offer its customers top quality services that enable the best possible quality of user experience,” said NeoMedia CEO Laura Marriott. “Whether using NeoReader or an alternative universal barcode reader to interact with mobile barcode campaigns, the consumer experience must be high quality and easy-to-use the first time.  Global open standards are crucial and NeoReader is a top quality application which adheres to open standards."


In addition to App World, NeoReader is also available in all major app stores including Apple iTunesTM, Android Market, Windows MarketplaceTM and Nokia’s Ovi Store.  For more information, visit




About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers and brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.


NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, mobile couponing, mobile ticketing & POS integration and IP licensing. Learn more at or visit us at one of the following online destinations:


For more information please contact:

Marla Cimini / Nora Snoddy
+1 856 616-1194 / +1 973 941 0986

Sarah O’Neill / Ryan Waters
+44 207 751 4444