NeoMedia Partners with Texas Nameplate to Launch New Mobile Digital Nameplate™ Products

NeoMedia Partners with Texas Nameplate to Launch New Mobile Digital Nameplate™ Products

tlanta, January 29, 2009 – NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, has been selected by Texas Nameplate, a leading manufacturer of specialized metal nameplates for a wide range of industries, to help launch its new range of fully customizable, digitally-enabled products.

Texas Nameplate has chosen NeoMedia’s NeoReader® 2D barcode scanning solution to power its new Digital Nameplate products. Digital Nameplate is a brand-new product that allows users to electronically download information from a metal nameplate via a mobile device. It uses the chemical etch process to embed customizable data in a 2D matrix format, allowing users to read data quickly and easily, through any mobile device enabled with the downloadable NeoReader software.

“We are very excited to partner with NeoMedia Technologies and bring this ground-breaking capability to the market,” says Dale Crownover, President of Texas Nameplate. “NeoMedia Technologies and Texas Nameplate will co-develop standards and identify new markets for this technology. Our collaborative efforts will propel a traditional manufacturing product into the twenty first century, where information can be accessed and shared anywhere, at any time. New applications of this technology will have a significant impact on customer care, asset tracking, inventory control, compliance, and many more.”

Digital Nameplates can dramatically reduce reading errors, enhance traceability of products, and make long term data storage and retrieval possible. This new technology is currently patent-pending, and delivers an industry first into what is becoming an increasingly popular market.

“The partnership with Texas Nameplate is a fantastic opportunity for NeoMedia Technologies and represents another significant commercial application of our barcode scanning solutions,” said Iain McCready, Chief Executive Officer at NeoMedia Technologies. “It is yet another exciting and innovative integration of 2D barcoding and further demonstrates just how adaptable our technology can be. In this case, we will provide customers instant access to significant information in an intuitive and easy-to-use method - speeding up business processes and delivering significant efficiency gains to all parties involved.”

The NeoReader application can be easily downloaded onto any camera-enabled mobile device by pointing the browser to Users can then scan barcodes and access mobile content in one easy click. This enables the mobile to link directly to a specific web page, access new services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and cumbersome menus.

About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.

The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.

About Texas Nameplate:
Since 1946, Texas Nameplate’s dedication to performance excellence and innovation has been unmatched in the nameplate manufacturing industry. It is the first and only two-time small business recipient of the prestigious Malcolm Baldrige National Quality Award in 1998 and 2004. It ships over a million nameplates every year to the aerospace, aircraft, automotive, computer, electronics, government, marine, military, manufacturing, oil and natural gas, and transportation industries. More information is available at and

Press Contacts:
Dave McCann / Paul Nolan
+44 (0) 118 920 7650

NeoMedia Technologies, Inc.
+1 303-546-7946

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.