NeoMedia Publishes Definitive Guide To 2D Barcodes

NeoMedia Publishes Definitive Guide To 2D Barcodes

 White paper provides in-depth examination of symbologies, methodologies, best practices and implementation


Atlanta, November 30, 2010 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced the publication of ‘2D Barcodes – The Definitive Guide’; a comprehensive whitepaper exploring everything from the history and evolution of 2D barcodes to the many different variations available in the market today, their implementation and associated best practices. This includes counsel on the benefits and limitations of direct and indirect codes and the value of open versus proprietary standards. It also offers guidance on best practices for brands and agencies seeking to optimize their mobile barcode campaigns to achieve outstanding results.


“We have seen huge growth in the adoption of 2D barcodes by major global brands and retailers. The terminology and implementation options can be confusing for those exploring the possibilities offered by 2D barcodes. This white paper brings clarity to industry definitions, as well as helping to guide brands, agencies and retailers when it comes to their implementation choices. Education is an important step in the continued growth and proliferation of 2D barcodes,” said Laura Marriott, acting CEO, of NeoMediaTM.


The white paper, available to download from, is the accumulation of NeoMedia’s expertise and knowledge as market leaders in mobile barcode scanning solutions and intellectual property since the mid 1990s. With the 2D mobile barcode market continuing to mature, it will be important for continued market success to harmonize around an established set of definitions, guidelines and support for the entire ecosystem.


About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at

For more information please contact:

Camellia Zarbhanelian / Ryan Waters
+44 207 751 4444