NeoMedia Releases Details of IP Program with Participation from Major Global Brands
Mobile barcode pioneer and innovator expands use of its technology through IP licensing initiatives
Boulder, Co.—October 16, 2013 -- NeoMedia Technologies, Inc. (OTC BB: NEOM), the
pioneer in global mobile barcode management solutions, today announced details
of its IP licensing initiatives around the mobile barcode ecosystem. NeoMedia has now enabled many of the world's
most prominent brands to use advanced QR codes through internal development or
third parties that are not licensed to NeoMedia’s patents.
NeoMedia runs an operational business around mobile
barcode creation, resolution and management through its products NeoSphere™ and
QodeScan™ as well as a barcode reader, NeoReader®. NeoMedia has also been the enabler of
innovation and commerce by leading the development of an IP portfolio of over
60 patents in the mobile barcode ecosystem.
In licensing its IP and making end-user licenses available, NeoMedia is able
to support companies that prefer multiple suppliers or internal development,
plus offer control over technologies that directly interact with consumers.
NeoMedia’s IP and barcode
services have powered mobile marketing campaigns by the world’s most
recognizable consumer brands, including the leaders in technology, science,
food and beverage, consumer packaged goods, automotive and financial
services. As of September 30, NeoMedia
had more than 4,000 active customers using its QR creation services. Its barcode reader, NeoReader, has 40+
million installations and is currently rated 4.5 stars in both Apple App Store™
and Google Play™.
As a result of widespread acceptance of its
patented technology in the mobile barcode industry, NeoMedia retained Global IP
Law Group, one of the top firms specializing in IP strategy, in September 2011
to assist NeoMedia in developing its licensing program. According to Global IP
Founder David Berten, “Many brands have recognized the value of QR Codes that
use techniques covered by NeoMedia’s patents and they do not want to be using
systems that violate NeoMedia’s rights. The majority of NeoMedia’s licensing
efforts have been achieved without the need for litigation and NeoMedia is conducting
its licensing program responsibly.”
“NeoMedia is an industry pioneer and
innovator in the QR space and has some of the best solutions in the industry
for barcode creation and scanning,” said Laura Marriott, CEO, NeoMedia. “We
always welcome the opportunity to work with new companies for our services, but
also recognize that some companies want internal solutions or simply prefer to
work with a different vendor. Both our services and licensing program enable
these choices.”
A partial listing of NeoMedia’s recent IP licensees
can be found on its website. If you are active in the mobile barcode space
and interested in discussing a license to NeoMedia’s patents, contact Alex
Debski at Global IP Law Group at adebski@giplg.com. If you are interested in using NeoMedia’s
services for your barcode initiatives, contact sales@qode.com.
