NeoMedia & Renu Mobile Partner To Deliver Innovative Mobile Barcode Campaigns

NeoMedia & Renu Mobile Partner To Deliver Innovative Mobile Barcode Campaigns

NeoMedia’s Patented Technology Combined with Renu Mobile’s Campaign Creativity Will Bring Brands, Retailers and Publishers Exciting New Ways To Reach & Interact With Consumers

Atlanta, Boston; March 29, 2010 – NeoMedia Technologies, Inc. (“NeoMedia”) (OTC BB: NEOM) and Renu Mobile today announced that they have reached an agreement to include NeoMedia’s products as part of Renu Mobile’s end-to-end mobile campaign management services, This will bring the power of mobile barcode campaigns to Renu Mobile’s existing clients, enabling those clients to attract and connect with millions of consumers in simple, fun and innovative ways.

“Renu Mobile is already well known for their ability to deliver exciting, successful mobile messaging based campaigns and building robust mobile web sites.” said Iain McCready, CEO of NeoMedia™. “We are delighted to enable the creative team at Renu Mobile to now bring even more capabilities to their clients, using our NeoSphere™ barcode creation and management system. As more and more consumers do their searching, shopping and buying using increasingly sophisticated mobile phones, Renu Mobile realizes they can help their clients take advantage of mobile barcode applications, powered by NeoMedia.

” Renu Mobile’s clients will also be able to take advantage of the NeoReader™ - the world’s most universal, ubiquitous and free mobile handset application. NeoMedia announced last week the release of its latest reader for the iPhone 3G and 3Gs, as well as a major launch on new Sony Ericsson phones that come pre-loaded with NeoReader out of the box.

“Renu Mobile is helping companies to reduce their paper waste by using mobile barcodes in place of paper coupons. Renu Mobile combines powerful NeoMedia barcode products with text messages and mobile web to offer a deep consumer experience with far less waste than conventional print advertising,” said Carol Glennon, CEO of Renu Mobile. “Renu Mobile selects NeoMedia products for our client’s mobile barcode needs because we recognize the NeoMedia commitment to universal scanning and reliability. These critical elements shape the future of true one-click access to information.”

“Unlike other companies who provide mobile barcode readers and management capabilities, NeoMedia does not compete with mobile marketing and advertising agencies,” Mr. McCready added. “Instead we are an enabler of the global, mobile barcode ecosystem by providing creative agencies, like Renu Mobile, a simple, affordable and reliable platform. This allows them to build innovative mobile barcode applications and campaigns for brands, retailers, publishers and enhancing their relationships with customers in the process.

” About NeoMedia: NeoMedia is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.

NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The platform consists of NeoReader (our universal mobile barcode reading software) and NeoSphere (our barcode management system).

About Renu Mobile: Renu Mobile provides compelling marketing and advertising services for the mobile phone including: mobile web (WAP), text messaging, mobile barcodes and social media via the mobile phone.

Renu Mobile makes it simple to include mobile phone elements in a variety of campaigns with full service account management from creative to delivery and a one-stop mobile vender solution.

CONTACTS NeoMedia Media Relations

Renu Mobile Media Relations Deb Kelley (617) 337-3510