NeoMedia Sees Significant Increases in Use of Its QR Code Reader Technology in First Quarter of 2012

NeoMedia Sees Significant Increases in Use of Its QR Code Reader Technology in First Quarter of 2012


Boulder, April 10, 2012 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the pioneer in global mobile barcode management solutions, today announced it has seen significant growth in its mobile barcode solutions in the first three months of this year.


Mobile barcode activity in the first quarter was driven by USA-based users, followed by users in Germany, Spain, and the UK.  Almost every country in the world, representing more than 20 million handsets worldwide, are using NeoMedia’s NeoReader® barcode scanning service. Phones using the Android operating system account for 56 percent of scans, followed by iOS, Symbian, Blackberry and then, Windows Phone 7.


Overall, the number of unique NeoReader downloads grew 148 percent between the first quarter of 2011 and the first quarter of 2012.  Users are predominately male, though the number of female users has grown over the past year.  The majority of all users are under 35 years of age.


Compared to the first three months of 2011, NeoMedia has seen a 138 percent growth in QR code scanning in the first three months of 2012. Broken down, 1D scanning has grown 27 percent and 2D scanning is up 212 percent. The total number of QR codes scanned grew 13 percent. The number of mobile barcodes generated through NeoMedia’s NeoSphere™ platform topped out at 73,000.


“The numbers are in,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc. "We continue to invest in our mobile barcode solutions to make them easier to use. The growth we’ve seen over the past year proves that NeoReader is becoming one of the most popular QR code readers amongst mobile users worldwide.”


To learn more about NeoMedia’s product portfolio visit




NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.


NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at or visit us at one of the following online destinations:


For more information please contact:
US: Lisa Astor / Matt McCarthy +1 617 502 4300
Europe: Helen Gough / Rebecca Carnie +44 207 751 4444