NeoMedia Updates Mobile Barcode Best Practices for 2011

NeoMedia Updates Mobile Barcode Best Practices for 2011
Advice for brand owners to deploy mobile barcode initiatives


Atlanta, June 8, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today published an updated version of its best practices for mobile barcode campaign deployment, designed to provide an effective development guide for brands and agencies. Originally published in December 2010 as part of NeoMedia’s Definitive Guide to 2D Mobile Barcodes, the best practices have been expanded and updated with the latest industry experience to help marketers leverage mobile barcode technology to ensure ongoing consumer satisfaction, increase sales, and gain a competitive advantage.


From campaign planning to design and placement, technology considerations, consumer education and engagement and the successful use of analytics, the best practices provide end to end guidance for any brand looking to create a new interactive opportunity to engage their target audience. The best practices also include a comprehensive checklist of questions to consider when launching a new campaign to ensure the strategy reflects objectives and, ultimately, achieves success.


“Best practices have long been essential to help brands determine how to successfully launch new technologies and ensure success,” said NeoMedia CEO Laura Marriott. “With the enormous growth in mobile barcode scanning amongst consumers worldwide and greatly increased deployment by brand owners, we felt that it was important for us to continue to lead industry standards by publishing this update to our established best practices.”


For more information on how to leverage mobile barcodes, and to download the updated best practices, visit



About NeoMedia:

NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers and brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.


NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, mobile couponing, mobile ticketing & POS integration and IP licensing. Learn more at or visit us at one of the following online destinations:



For more information please contact:


Candace Vadnais / Marla Cimini
+1 973 229 9426 / +1 856 616 1194


Sarah O’Neill / Ryan Waters
+44 207 751 4444