NeoMedia upgrades NeoReader to enable scanning of vCard, meCard and Wi-Fi codes

NeoMedia upgrades NeoReader to enable scanning of vCard, meCard and Wi-Fi codes

Boulder, May 2, 2012 – NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the pioneer in global mobile barcode management solutions, today announced updates to its NeoReader® barcode-scanning application, as well as its Leitor Neo and Códigos Neo applications available for Latin American markets. The applications are now able to scan and process vCard 2.1, vCard 3.0 codes as well as meCard formats. In addition, users can now also scan and process Wi-Fi codes.


“With a vast number of people now exchanging business cards in the form of vCards and consumers increasingly making use of meCards to share their personal information, enabling their use for our customers was an important update for NeoReader,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.


NeoReader bridges the gap between traditional and digital media as its code-scanning software allows mobile phone users to access specific web content with one click by scanning a 1D or 2D barcode. The number of unique NeoReader users grew 148 percent between the first quarter of 2011 and the first quarter of 2012 with a 138 percent growth in QR code scanning within the first three months of this year.


Consumers can download the NeoReader software by accessing Apple App Store™, Google Play™, BlackBerry App World™, Nokia Store and Windows® Marketplace from their mobile device.  For more information visit




About NeoMedia:


NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.


NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer mobile barcode solutions to their customer base.


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For PR inquiries, please contact NeoMedia’s PR team:
US: Lisa Astor / Matt McCarthy +1 617 502 4358
Europe: Pippa Melamet / Rebecca Carnie, +44 20 7751 4444