NeoMedia & Wendy's Partner for QR Services
Boulder, Co. — December 18, 2013 -- NeoMedia
Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile
barcode management solutions, has partnered with Wendy's® to become its
exclusive provider for QR (Quick Response) code services as a part of
Wendy’s-created promotional activities.
Wendy’s will be using NeoMedia’s NeoSphere™ product for its QR campaigns
on a go forward basis. NeoSphere provides an easy to use enterprise grade
barcode creation and management engine which enables brands to connect
instantly to mobile content while delivering a high quality brand experience
that is targeted and measureable.
“Wendy’s has recognized the value of QR campaigns in assisting to build
its brand awareness, and NeoMedia’s NeoSphere product provides this connection
to our customers,” said Wendy’s spokesman Denny Lynch.
“QR codes have rapidly become a key mobile media element as
brands look to bridge physical and digital media to connect with their
consumer. Working together with Wendy’s
in the deployment of QR campaigns, will be instrumental in continuing to
demonstrate how QR codes can help to drive brand affinity and extend promotions
to Wendy’s customers,” said Laura Marriott, CEO, NeoMedia.
For more information on
NeoMedia services, please visit www.qode.com
NeoMedia Technologies, Inc. is a pioneer in QR and mobile
barcode technology and infrastructure solutions that enable the mobile barcode
ecosystem worldwide. Its solutions have transformed 40+ million mobile devices
with cameras across 193 countries into barcode scanners, enabling a range of
practical and engaging applications.
With its suite of products, services and extensive IP portfolio,
NeoMedia is able to offer customers an end-to-end mobile barcode solution. NeoMedia’s customers include international
brands, agencies and handset manufacturers.
The company also has a growing portfolio of patent licensees including
Microsoft and Kraft Foods Group, Inc. Learn more at www.qode.com or one
of our online destinations: Facebook,
About The Wendy’s Company
The Wendy's Company is the world's third largest
quick-service hamburger company. The Wendy's system includes more than 6,500
franchise and Company restaurants in the United States and 28 countries and
U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
Vadnais, NeoMedia PR, firstname.lastname@example.org