Realtree Augments Marketing Strategy with NeoMedia’s Mobile Barcodes

Realtree Augments Marketing Strategy with NeoMedia’s Mobile Barcodes
First outdoor company to implement mobile barcodes to drive consumer engagement


Columbus, GA, 2nd March, 2011
 – Realtree® today announced it will use mobile barcode scanning technology, supplied by NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), to bring an element of interactivity to tradeshow collateral and drive traffic to its new range of mobile applications for the hunting community.


The Realtree mobile barcodes on print ads, publications, packaging, billboards, retail displays, broadcast media, or any other medium, once scanned, will link to the Realtree application in the appropriate mobile app store.


This data, when scanned by barcode reader software on a mobile phone, will enable the user to connect directly to mobile web content as if a URL had been typed into the internet browser on a mobile device. This means that anything bearing a mobile barcode can be brought to life by providing immediate access to further product information, applications and other multimedia content – simply by one click.


“Realtree sees mobile as a key to our mobile barcode solution, and NeoMedia provides an ideal way for us to include a mobile call to action in our printed and digital materials, supply customers with more information 'on the go', and highlight our focus on mobile applications,” said Ray Lynch, Realtree VP of Marketing. “By bringing QR codes to our campaigns we are creating a simple and convenient way for our customers to interact with us.”


Laura Marriott, NeoMedia CEO, said, “As consumers worldwide increasingly rely on their mobile handsets for information, there is an opportunity for brands to engage and interact on a one-to-one basis with their customers. By integrating mobile barcodes into their marketing campaigns, Realtree is enabling its customers to participate in an interactive, multimedia experience that helps create a connection based on relevance and value.”  


All mobile phones with camera functionality can be transformed into a mobile barcode reader simply by downloading a universal software application. Some phones may also come pre-installed with software that can read mobile barcodes.  In order to download NeoMedia’s universal reader, NeoReader™, follow these simple steps:

  • Go to on your mobile phone OR
  • Access the ‘app store’ on your mobile device and search for ‘NeoReader’.


About Realtree: 


Realtree is the world's leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there. In fact, Realtree is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation and others. Realtree promotes its products and relationships widely on Outdoor Channel and other television networks, as well as through and many other outlets. For more information, check out

About NeoMedia Technologies, Inc:


NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at


For more information please contact:


Stephanie Mallory

Realtree PR Coordinator



Marla Cimini

+1 856 616 1194


Sarah O’Neill / Ryan Waters
+44 207 751 4444