Strong Partners: NeoMedia Technologies and Arvato Services Reach 120 Million Consumers Worldwide

Strong Partners: NeoMedia Technologies and Arvato Services Reach 120 Million Consumers Worldwide

ATLANTA, Georgia, and AACHEN, Germany, April 21, 2009. NeoMedia Technologies, Inc. (OTC BB: NEOM) has entered into a strategic partnership with arvato services. The cooperation brings together innovative technology and leading services in the fields of media service, customer relationship management, data, finance, supply chain management, customer care, mail and IT to create a new and unique service chain.

arvato services is a leading service provider for effective customer communication, customer loyalty and supply chain management solutions both inside and outside of Europe. NeoMedia is a global leader in camera-initiated transactions using mobile phones and offers innovative and service-oriented solutions for targeting consumers with mobile marketing tactics. Using the NeoReader barcode scanning application and a 2D barcode on print products, consumers can connect to the mobile internet. By linking classical “push” media with the barcode as a “pull” instrument the marketing circle is completed. NeoMedia technology effectively turns books, magazines, posters and advertisements into vehicles that create an interactive dialogue with consumers.

In order to provide its customers with targeted, inexpensive marketing campaigns, arvato services is increasingly focusing on mobile marketing, and therefore on mobile code reading, taking advantage of the innovative technologies supplied by NeoMedia Technologies. With NeoReader® a mobile phone camera becomes a barcode reader, giving the user immediate access to content and services available on the World Wide Web. Valuable customer data can also be generated in this way.

Thomas Leitner, Vice President of arvato media GmbH explains: “NeoMedia is enabling us to open up a new dimension of dialogue with the customer. The ability to interact with a consumer via his or her mobile device adds infinite value to the CRM and marketing disciplines. NeoMedia’s system offers an unrivalled level of performance monitoring – way above that of conventional methods, allowing us to precisely tailor future marketing activities for our customers as well as accurately measure feedback.”

Iain McCready, CEO of NeoMedia Technologies, Inc.: “Gaining arvato services as a business partner is very gratifying. This accomplishment underlines our global market leadership and the outstanding quality of NeoMedia solutions. With this partner at our side we believe we will be able to reach new target groups and extend our mobile marketing value chain to the highest level thanks to integrated arvato solutions.”

About NeoMedia Technologies: NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit:, and

About arvato services: arvato services, a subsidiary of arvato AG, is a leading service provider for effective solutions centering on customer communication, supply chain management and financial services for markets located both inside and outside of Europe. arvato services offers its customers one-stop shopping concepts in the fields of CRM/SCM consulting, customer loyalty, data management, lettershop, customer service, logistics and finance – all supported by IT solutions. More than 37,000 arvato services employees serve customers around the world. For further information, please visit:

This press release contains some forward-looking statements as covered by Section 27A of the US Securities Act of 1933 and Section 21E of the US Securities Exchange Act of 1934. With the exception of past facts, the statements made in this press release are thus subject to various risk and uncertainties that could lead to actual events varying considerably from the expectations expressed.