Fee vs. Free
Much has been made of the low cost of adding a mobile barcode to one’s advertising campaigns. However, does that necessarily translate into creating a compelling story or experience and driving ROI for your brand? NeoMedia's newest white paper - Fee vs. Free - discusses this question in depth, highlighting key considerations for marketers and advertisers in implementing their mobile barcode campaign.
Download Fee vs. Free today and make an informed decision around properly leveraging the plethora of barcode management tools available.
NeoMedia White Paper Series:
Fee vs. Free is the fifth in a series of white papers developed by NeoMedia. The series is created to prepare, educate, inspire, and instruct stakeholders in using mobile barcodes, and their associated technologies, to further enhance their marketing campaigns. To see all NeoMedia white papers, CLICK HERE.
To download this white paper:
1. Download NeoMedia's free NeoReader application onto your mobile device. NeoReader is a universal barcode scanning app that allows you to access exclusive content on your phone by scanning codes from print ads, publications, packaging, billboards, retail displays, broadcast media, etc. Learn more.
2. Open NeoReader and scan the mobile barcode at the top of the page to retrieve your PIN.
3. Input the PIN below and click 'Get Document' to download the document in pdf format.
If you would prefer not to scan the code, you can enter WP0711 in the box below to download the white paper directly.